Anzeige
Erschienen in:
2022 | OriginalPaper | Buchkapitel
1. Why Media Companies Need a Change Culture
verfasst von : Markus Kaiser, Nicole Schwertner
Erschienen in: Change Management In The Communications Industry
Verlag: Springer Fachmedien Wiesbaden
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by (Link öffnet in neuem Fenster)
Abstract
Tentatively changing the layout of a daily newspaper in several steps or introducing a new column on Saturdays, a new competition on local radio or a changed broadcasting slot for the hit parade or a new slightly altered company logo or a new column in the employee magazine: For a long time, incremental change instead of radical change was more common in the media and communications industry. Companies could afford to focus primarily on evolutionary steps—in many cases, this was even massively appropriate. After all, the reader, the listener, the viewer is often a conservative creature of habit.