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Erschienen in:
Cultural and Creative Industries: An Overview Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

11. Wine Industry in Baja California, Mexico: A Gender Perspective

verfasst von : Alicia León-Pozo, Lino Meraz-Ruiz, Diana E. Woolfolk-Ruiz

Erschienen in: Cultural and Creative Industries

Verlag: Springer International Publishing

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Abstract

The aim of this chapter is to analyze cases of women’s participation in a cultural industry. Our focus is the wine industry of Baja California, where more than 90% of Mexican wine is produced. This is a qualitative study, descriptive in scope, that makes use of in-depth interviews focused on women who collaborate in the Baja California wine industry. This study allowed us to characterize the inclusion of women in this sector, and was accomplished by analyzing their profile, motivations, and achievements, and the challenges that have shaped their experiences within this cultural industry. This study also addresses the lack of research regarding female entrepreneurship within the Baja California wine industry. For researchers and professionals, this study will contribute to knowledge of female participation in this industry, and for wine practitioners, it offers information about women’s performance in this sector. The study calls for openness on the part of government and wine industry executives toward women’s participation in the development of the region.

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Vorheriges Kapitel Wine Tourism and Wine Vacation as a Cultural and Creative Industry: The Case of the Bullas Wine Route
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Metadaten
Titel
Wine Industry in Baja California, Mexico: A Gender Perspective
verfasst von
Alicia León-Pozo
Lino Meraz-Ruiz
Diana E. Woolfolk-Ruiz
Copyright-Jahr
2019
Verlag
Springer International Publishing
Buch
Cultural and Creative Industries

Print ISBN: 978-3-319-99589-2

Electronic ISBN: 978-3-319-99590-8

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-319-99590-8_11