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Word-of-Mouth-Marketing

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01.12.2021 | Original Article | Ausgabe 1/2021 Open Access

The social brain of social media – a physiological boundary to the number of online relations

Based on the research done by Dunbar and the resulting Social Brain Hypothesis, the present study introduced a mathematical model for the development of follower numbers and the number of followed accounts regarding users/influencers of Social …

11.10.2021

Measuring the influence and amplification of users on social network with unsupervised behaviors learning and efficient interaction-based knowledge graph

This study introduces a metric to measure the influence of users and communities on Social Media Networks. The proposed method is a combination of Knowledge Graph and Deep Learning approaches. Particularly, an effective Knowledge Graph is built to …

22.09.2021 | Ausgabe 6/2021

A fairness-aware multi-stakeholder recommender system

Traditional recommender systems mainly focus on the accuracy of recommendation, which lead to recommender systems reinforcing popular items and ignoring lesser-known items. There is increasing evidence that providing good recommendations of …

01.08.2021 | Original Article | Ausgabe 6/2021

Facilitating ESCO market development through value co-creation: role of utility sector intermediaries

The growth of energy service company (ESCO) markets in the private sector is restricted by a fragmented and highly uncertain market and by customers who are often unknowledgeable and unwilling. This study explores the potential role of utility …

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2022 | OriginalPaper | Buchkapitel

Digitalisation and the Process of Creating and Appropriating Value by Small Companies – the Network Approach

The aim of the chapter is to identify how digitalisation impacts the value creation and appropriation processes in small companies’ network relationships. In the empirical research, qualitative data was used. In a case study focused on a digital …

2021 | OriginalPaper | Buchkapitel

Chinese Wine Industry During COVID-19: A Study of the Changyu Wine Company

The wine industry in China has developed rapidly and occupied an important position in the domestic and foreign wine markets. China is the fifth largest consumer of wine in the world. However, under the impact of COVID-19, the competition to …

2021 | OriginalPaper | Buchkapitel

Handlungsebenen des Growth Hackings

Will man Growth Hacking ernsthaft einsetzen und im Unternehmen einführen, so sind hierdurch fünf Handlungsebenen betroffen, die die Grundsäulen des Growth Hackings bilden. Deren Verständnis, Erfüllung und kontinuierliche Einhaltung ist …

2021 | OriginalPaper | Buchkapitel

Die Ausrüstung fürs Neuland

Um bei dem Bild vom Neuland zu bleiben: In den vorangegangenen Kapiteln ging es darum, die Topografie des Geländes zu erkunden und dieses Gelände zu kartografieren, um sich sicher und zielorientiert darin bewegen zu können. Thema des dritten …

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In eigener Sache

  • 11.11.2021 | Anlageberatung | In eigener Sache | Onlineartikel

    Acht Produkte erhalten den Sustainable Award in Finance

    Bankmagazin, Versicherungsmagazin und das Analysehaus Morgen & Morgen haben zum zweiten Mal den Sustainable Award in Finance vergeben. Von 23 eingereichten Produkten von 17 Anbietern befand die Jury wie im Vorjahr acht als auszeichnungswürdig.

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