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Crisis management, turnaround strategies and reengineering are just as important to the small business owner-manager as they are to the managers of large corporations. Unlike their large business counterparts, the small business owner-manager is likely to experience not only loss of profits and shareholder value if things don’t go well, but may lose their entire livelihood, personal assets and reputation. Fortunately, the small business is capable of getting itself out of trouble just as quickly as it may get into difficulties. This chapter examines how small business owner-managers can deal with trouble and overcome difficulties by problem solving. It explores the process of crisis management in the small firm and suggests that reengineering and turnaround strategies are not only the preserve of large firms.
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