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Erschienen in:
2020 | OriginalPaper | Buchkapitel
You and Your Autopilot – How Consumers Perceive Semi-autonomous Cars
verfasst von : Sven Tuzovic, Stefanie Paluch
Erschienen in: Automatisierung und Personalisierung von Dienstleistungen
Verlag: Springer Fachmedien Wiesbaden
Conversational (voice) commerce is currently a trending topic. Voice assistants provide a new innovative platform to interact with customers and to market products and services. In this chapter, we explore the rise of conversational commerce and present findings of an exploratory study regarding consumer perceptions of using Amazon’s voice assistant Alexa in Germany. Our findings provide insights for academics and managers how conversational technology can affect the consumer shopping journey.
