Open Access Zeitschriften Artikel – Marketing + Vertrieb

True pricing is an innovative pricing approach, internalizing external costs in the final selling price, thereby increasing prices in general and more the more unsustainable offerings are. It is important to understand how to best communicate true …

Thomas and Morwitz (2005) have shown that price evaluations are disproportionately influenced by their leftmost digit — the same price difference is perceived as larger when the left digits of prices differ (e.g., $3.99 vs. $4.00) than when the …

Despite being a niche market, cargo bikes have significant potential to revolutionize urban mobility. Nevertheless, their adoption for personal use remains limited, with usage patterns concentrated among highly educated urban men aged 30–45 in …

Research on online reviews has identified reviewer- and review-related factors that impact persuasiveness. We add to this literature by investigating reviewers’ as well as readers’ perspectives on a given review. We find that reviewers’ …

A sequence of three randomized controlled trials (RCTs) is conducted to support a small online business’ decision of whether and how to implement AI in the creation of email marketing content. Recent developments in frequentist statistical …

Road and social safety are core public-health outcomes, yet European mortality patterns remain uneven despite sustained economic growth. This study jointly analyzes road fatality risk (fatalities per 10,000 passenger vehicles) and general …

The car traffic sector faces a major challenge in the coming decades as CO2 emissions must be drastically reduced. A significant part of this transition is likely to occur through the electrification of the car fleet, which implies that new car …

In an effort to counter the COVID-19 pandemic, France introduced safety measures that changed people’s capacity to move around. To what extent can these changes be opportunities for more sustainable mobility in the long term? While numerous …

This paper provides an overview of the evolution and prospective directions of the University of Groningen’s Department of Marketing (GDM). Since its emergence in the early 1970s, GDM has grown from a small, nationally oriented group into a …

Our research demonstrates that shopping with a voice-enabled smart device (Amazon Alexa, Apple Siri, etc.) increases the likelihood of engaging in shopping-relevant prosocial behaviors (choosing sustainable or altruistic brands, donating at …

Marketers often use endorsers to transfer desirable attributes from the endorser to the brand (e.g., showing a brand with an athlete to convey an “athletic” image). The present research tests whether such attribute transfer extends to …

Prior research suggests that background music influences consumer spending on food and beverage products. Specifically, it has been shown that playing classical versus pop background music generally leads to greater consumer spending on these …

Waiting is often treated as dead time to be minimized. This paper shows how it can become a positive, shared practice when it moves online. We analyze a 10-week period of digital co-waiting in a public Facebook group formed around the pre-launch …

EU Directive 2019/1936/EC on road infrastructure safety management introduced a network-wide road safety assessment approach (NWA) to improve the management of road safety across the member states. The methodology combines reactive (crash-based) …

Freight transport is a major source of greenhouse gas emissions and other externalities, creating a growing need for robust Policy Impact Assessments (PIAs) to evaluate environmental measures in this sector. Yet existing PIAs are highly …

This research explores the perception of various stakeholders on the transformative potential of automated and autonomous shipping on European Inland Waterway Transport (IWT). Inland waterway is vital to Europe’s transportation system, known for …

European policymakers chose the systematic funding of smart city initiatives to incentivize and accelerate innovation and sustainability transitions. To ensure these initiatives’ broader effectiveness, smart city replication has been incorporated …

Roadwork zones are essential for maintaining and expanding the road network. However, during their active phases, they often lead to reduced traffic efficiency and increased safety risks for both road users and workers. To mitigate these effects …

The field of Connected and Autonomous Vehicles (CAVs) promises to improve road safety through advanced communication technologies and data sharing. This study addresses the need for a clearer understanding of the relationship between CAV Market …

The current understanding concerning the educational experiences of Black boys within independent Black founded and led schools is limited. This paper fills this void in the research by analyzing the educational experiences of eight black boys in …