Ausgabe 6/2014
Inhalt (5 Artikel)
Original Paper
A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas
Nicole Koschate-Fischer, Stephen Schandelmeier
Original Paper
Determining reporting entity boundaries in the light of neoinstitutional theories beyond the conceptual framework of IFRS
Corinna Ewelt-Knauer
Original Paper
The shadow of the past: how experience affects behavior in an iterated prisoner’s dilemma experiment
Heike Hennig-Schmidt, Ulrike Leopold-Wildburger
Original Paper
How customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects
Winfried J. Steiner, Florian U. Siems, Anett Weber, Daniel Guhl
Erratum
Erratum to: A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas
Nicole Koschate-Fischer, Stephen Schandelmeier