2015 | Buchreihe
Applied Marketing Science / Angewandte Marketingforschung
20 Jahrgänge | 2005 - 2022
The book series ”Applied Marketing Science / Angewandte Marketingforschung“ is designated to the transfer of top-end scientific knowledge to interested practitioners. Books from this series are focused – but not limited – to the field of Marketing Channels, Retailing, Network Relationships, Sales Management, Brand Management, Consumer Marketing and Relationship Marketing / Management. The industrial focus lies primarily on the service industry, consumer goods industry and the textile / apparel industry. The issues in this series are either edited books or monographs. Books are either in German or English language; other languages are possible upon request.
Book volumes published in the series ”Applied Marketing Science / Angewandte Marketingforschung“ will primarily be aimed at interested managers, academics and students of marketing. The works will not be written especially for teaching purposes. However, individual volumes may serve as material for marketing courses, upper-level MBA- or Ph.D.-courses in particular.
Prof. Dr. Dieter Ahlert, Universität Münster, Deutschland
Prof. Dr. Christof Backhaus, Newcastle University, UK
Prof. Dr. Markus Blut, Newcastle University, UK
Prof. Dr. Christian Brock, Universität Rostock, Deutschland
Prof. Dr. Andreas Eggert, Universität Paderborn, Deutschland
Prof. Dr. Heiner Evanschitzky, Aston Business School, UK
Prof. Dr. Ina Garnefeld, Universität Wuppertal, Deutschland
Dr. Josef Hesse, Münster, Deutschland
Prof. Dr. Hartmut H. Holzmüller, Technische Universität Dortmund,
Deutschland
Prof. Dr. Gopalkrishnan R. Iyer, Florida Atlantic University, USA
Prof. Dr. Lou Pelton, University of North Texas, USA
Prof. Dr. Jan Hendrik Schumann, Universität Passau, Deutschland
Prof. Dr. Arun Sharma, University of Miami, USA
Prof. Dr. Florian von Wangenheim, ETH Zürich, Schweiz
Prof. Dr. David M. Woisetschläger, Technische Universität Braunschweig, Deutschland
Prof. Dr. Nancy Wünderlich, Universität Paderborn, Deutschland