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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Einleitung
verfasst von : Dr. Kristin Köhler
Erschienen in: Investor Relations in Deutschland
Verlag: Springer Fachmedien Wiesbaden
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„Then someone mentions ‘investor relations.’ Oh, you think – that’s the nitty-gritty stuff like stock transfers and requests from little old ladies looking for their dividend checks. That’s the clerical stuff that’s handled in the back office by guys with green eyeshades and sleeve garters. Why should you concern yourself with such mundane matters? Think again! Investor relations as a discipline has come a long way in the past 10 years and now plays a vital role in the ability of a company to raise capital, maintain a satisfied work force, and develop a positive public image.