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Marketing Review St. Gallen

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01-12-2013 | Schwerpunkt

Creating Multi-Sensory Experiences in Luxury Marketing

Authors: Prof. Dr. Klaus-Peter Wiedmann, Dr. Nadine Hennigs, Dipl.-Oec. Christiane Klarmann, Dipl.-Oec. Stefan Behrens

Published in: Marketing Review St. Gallen | Issue 6/2013

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As luxury goods are more than any other products bought for what they mean, beyond what they are, multi-sensory experiences of luxury brands gain more and more relevance in creating superior customer-perceived value. Therefore, key design approaches are outlined as a general basis for further research and business practice in the luxury sector. …

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Title: Creating Multi-Sensory Experiences in Luxury Marketing
Authors: Prof. Dr. Klaus-Peter Wiedmann
Dr. Nadine Hennigs
Dipl.-Oec. Christiane Klarmann
Dipl.-Oec. Stefan Behrens
Publication date: 01-12-2013
Publisher: Springer Fachmedien Wiesbaden
Published in: Marketing Review St. Gallen / Issue 6/2013
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI: https://doi.org/10.1365/s11621-013-0300-4

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