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Published in:
2011 | OriginalPaper | Chapter
Different UI, Same UX: A Design Concept for Implementing a Locally-Optimized and Globally-Unified User Experience
Authors : Sung Woo Kim, Han Kyung Jo, Da Yun Ha
Published in: Design, User Experience, and Usability. Theory, Methods, Tools and Practice
Publisher: Springer Berlin Heidelberg
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“Different UI, Same UX” is a design concept originated from UX research on content and information services in multi-screens, also known as 3-Screens. The biggest UX challenge in such an environment is that it is composed of different devices in different interfaces that need to work together to provide one integrated service. In a heterogeneous environment like this, “Different UI” emphasizes creating UIs that fit each device and therefore put less weight on consistency. At the same time, “Same UX” highlights to need to maintain one coherent branded UX identity across devices; coherence being a higher-level of consistency. This paper introduces how these two priorities can be reconciled into one design concept. The paper elaborates on the definition of “Different UI, Same UX” with a number of baseline ideas. Several industry examples that we believe illustrate this concept are also discussed.