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2024 | OriginalPaper | Chapter

Introduction

Authors : Arindam Das, Ozlem Sandikci Turkdogan

Published in: Postcolonial Marketing Communication

Publisher: Springer Nature Singapore

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Abstract

The system of hegemonic domination and overpowering influence over the ‘less developed’ countries/cultures exercised through a set of ideological measures and economic instruments by the more powerful countries (relatively from the Global North) continues to this very day.

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next chapter Neocoloniality of Marketing Communications in the Global South
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Metadata
Title
Introduction
Authors
Arindam Das
Ozlem Sandikci Turkdogan
Copyright Year
2024
Publisher
Springer Nature Singapore
Book
Postcolonial Marketing Communication

Print ISBN: 978-981-9702-84-8

Electronic ISBN: 978-981-9702-85-5

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-981-97-0285-5_1