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2024 | OriginalPaper | Chapter

Neocoloniality of Marketing Communications in the Global South

Author : Güliz Ger

Published in: Postcolonial Marketing Communication

Publisher: Springer Nature Singapore

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Abstract

Marketing communications, like other cultural products and popular culture, shape and are shaped by the society that produces them. They mirror the predominant values, worries, aspirations, and ideals of a society.

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Title: Neocoloniality of Marketing Communications in the Global South
Author: Güliz Ger
Publisher: Springer Nature Singapore
Book: Postcolonial Marketing Communication
Print ISBN: 978-981-9702-84-8

Electronic ISBN: 978-981-9702-85-5

Copyright Year: 2024
DOI: https://doi.org/10.1007/978-981-97-0285-5_2