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Marketing Review St. Gallen

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01-03-2013 | Spektrum

Mitarbeiter-Diversity als Marketinginstrument

Authors: Dr. David J. G. Dwertmann, Dipl.-Psych. Alexander Stich

Published in: Marketing Review St. Gallen | Issue 3/2013

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Der heutige Arbeitsmarkt unterliegt einem grundlegenden Wandel, der zu einer immer heterogeneren Zusammensetzung von Kunden und Geschäftspartnern führt. Dies stellt eine Herausforderung für Unternehmen dar. Dieser Beitrag erörtert, wie Firmen die neuen Gegebenheiten nutzen können, indem sie ihnen mit einer diversen Belegschaft begegnen, und somit ein besseres Verständnis ihrer Kunden erreichen. …

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Title: Mitarbeiter-Diversity als Marketinginstrument
Authors: Dr. David J. G. Dwertmann
Dipl.-Psych. Alexander Stich
Publication date: 01-03-2013
Publisher: Springer Fachmedien Wiesbaden
Published in: Marketing Review St. Gallen / Issue 3/2013
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI: https://doi.org/10.1365/s11621-013-0238-6

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