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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 4/2001

01-09-2001

Reviews of books

Authors: Peggy Cunningham, Jay M. Handelman, Edwin R. Stafford, Cathy L. Hartman, June Cotte, A. Coskun Samli, Robert A. Peterson, Ashutosh Prasad

Published in: Journal of the Academy of Marketing Science | Issue 4/2001

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Metadata
Title
Reviews of books
Authors
Peggy Cunningham
Jay M. Handelman
Edwin R. Stafford
Cathy L. Hartman
June Cotte
A. Coskun Samli
Robert A. Peterson
Ashutosh Prasad
Publication date
01-09-2001
Publisher
Springer-Verlag
Published in
Journal of the Academy of Marketing Science / Issue 4/2001
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1177/03079450094252

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