Ausgabe 4/2001
Inhalt (7 Artikel)
Salesperson cooperation: The influence of relational, task, organizational, and personal factors
Cengiz Yilmaz, Shelby D. Hunt
The influence of complementarity, compatibility, and relationship capital on alliance performance
MB Sarkar, Raj Echambadi, S. Tamer Cavusgil, Preet S. Aulakh
Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors
Susan M. Keaveney, Madhavan Parthasarathy
Managing culturally diverse buyer-seller relationships: The role of intercultural disposition and adaptive selling in developing intercultural communication competence
Victoria D. Bush, Gregory M. Rose, Faye Gilbert, Thomas N. Ingram
Commissioned Article
Guidelines for conducting research and publishing in marketing: From conceptualization through the review process
John O. Summers
Reviews of books
Peggy Cunningham, Jay M. Handelman, Edwin R. Stafford, Cathy L. Hartman, June Cotte, A. Coskun Samli, Robert A. Peterson, Ashutosh Prasad
Marketing and the law
Ann Morales Olazábal, Anita Cava, René Sacasas, Linda Christiansen, Rita Marie Cain