Abstract
In essence, the innovative aspect of Neuroculture concerns the combination of latest neuroscientific knowledge with the experiences gained from organizational culture in the past 30 years. In addition, numerous insights from sociology as well as from psychology are integrated into a consistent whole. Great emphasis is given to provide a high practical value for analyzing, fostering and changing organizational behavior and culture—for example, to promote success or to prevent problems. Accordingly, after introducing Neuroculture, the operationalization of the concept is prepared with easy to use templates, methods, models and inventories. See how Bourdieu’s “fine distinctions”, Schwartz’s “Value System” and many other theories are built into that. All this is enriched by many company-examples and excursions on current issues from society, politics and general lifestyle.
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Notes
- 1.
As derived from Paul Watzlawick’s explanations about incontingency in “How real is real“ (2010 [1976])—especially, the examples of “the superstitious rat” (p. 58) and “the multi-armed bandit” (p. 64).
- 2.
Based on the Elaboration-Likelihood-Model (ELM) (p. 71), notions or notio-changes are the more stable and sustainable, the more comprehensively they were reflected.
- 3.
Path dependency means that current decisions depend on decisions of the past. The more in the past a decision was taken, the harder it is to switch that “old” decision onto another path, and the more the current decision is forced to be in line with it. Lock-in means “confinement” of people in their own subjective “reality” and points to a kind of blindness for alternative modes of thought, etc.
- 4.
Study of the Techniker-Krankenkasse (one of the biggest German health insurances) in cooperation with Forsa and the F.A.Z.-Institute, published on May 14th 2009 (Klusen 2009).
- 5.
For more information: www.europeansocialsurvey.org
- 6.
Schein’s three levels of reality have a lot of similarity to the “Three Worlds by Karl Popper”. Namely the physical (World I), psychological (World II—individual perceptions and consciousness) and social (World III—cultural constructs) world, in which each an own “reality” is possible, that can contradict a “reality” of another world. Similar subdivisions as “logos, psyche and physis” found in ancient Greece.
- 7.
In particular, the ability to sophisticated forms of thinking, such as reflecting a situation against higher values.
- 8.
Through retrogression of dendrites and spines.
- 9.
For example, because they developed good suppression strategies or because their innate neuroendocrine constitution is not in favor of fast eliciting emotions. The latter, because the individual hormone production does not promote triggering emotion or even inhibits it. Chronic revision can lead to a lack of ability to emotions, although is also to be expected in a transitional stage there with increased irritability.
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Reisyan, G.D. (2016). Neuroculture. In: Neuro-Organizational Culture. Springer, Cham. https://doi.org/10.1007/978-3-319-22147-2_4
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