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Using individual, social and economic persuasion techniques to reduce CO2 emissions in a family setting

Published:26 April 2009Publication History

ABSTRACT

This paper presents EcoIsland, which is a system persuading individuals and families to change their lifestyle patterns to reduce CO2 emissions. EcoIsland visualizes the user's current eco-friendly behavior as an island shared by his/her family members. Several persuasive techniques developed in behaviorism, social psychology, and economy are used to offer incentives to him/her to encourage eco-friendly behavior. We examine and compare the implementation and effectiveness of different types of persuasive techniques in several user studies.

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        cover image ACM Other conferences
        Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology
        April 2009
        279 pages
        ISBN:9781605583761
        DOI:10.1145/1541948

        Copyright © 2009 ACM

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        Association for Computing Machinery

        New York, NY, United States

        Publication History

        • Published: 26 April 2009

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        Persuasive '09 Paper Acceptance Rate21of66submissions,32%Overall Acceptance Rate32of137submissions,23%

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