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First I "like" it, then I hide it: Folk Theories of Social Feeds

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Published:07 May 2016Publication History

ABSTRACT

Many online platforms use curation algorithms that are opaque to the user. Recent work suggests that discovering a filtering algorithm's existence in a curated feed influences user experience, but it remains unclear how users reason about the operation of these algorithms. In this qualitative laboratory study, researchers interviewed a diverse, non-probability sample of 40 Facebook users before, during, and after being presented alternative displays of Facebook's News Feed curation algorithm's output. Interviews revealed 10 "folk theories' of automated curation, some quite unexpected. Users who were given a probe into the algorithm's operation via an interface that incorporated "seams,' visible hints disclosing aspects of automation operations, could quickly develop theories. Users made plans that depended on their theories. We conclude that foregrounding these automated processes may increase interface design complexity, but it may also add usability benefits.

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    • Published in

      cover image ACM Conferences
      CHI '16: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems
      May 2016
      6108 pages
      ISBN:9781450333627
      DOI:10.1145/2858036

      Copyright © 2016 ACM

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      Publication History

      • Published: 7 May 2016

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      CHI '16 Paper Acceptance Rate565of2,435submissions,23%Overall Acceptance Rate6,199of26,314submissions,24%

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