So-Jeong Kim
ABSTRACT
This study examines the effects of scent on hedonic experience in online shopping and then, which investigates olfactory cues such as citrus-mint and citrus-vanilla that improve the buyer's emotional state by creating an atmospherics. We selected a citrus-based scent as an olfactory cue eliciting the feelings of pleasure and arousal. In this experiment, an olfactory cue was manipulated as an independent variable in three between-subjects designs. This research shows that the application of a citrus-mint ambient cue can help online shoppers achieve a pleasant and arousing mood and enhance online shopping experience.
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Index Terms
- The effects of ambient scent on hedonic experience on online shopping
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