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- Session details: Influence and trust
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Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents
Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the moderating role of habit on the relationship between trust and repeat purchase intention. Prior ...
The Role of Satisfaction as a Moderation of the Influence of Trust on Consumer Loyalty
ICIEB '18: Proceedings of the 2018 1st International Conference on Internet and e-BusinessThis research was conducted to find out the role of satisfaction as moderation of influence of trust to loyalty at MatahariMall.com. Sampling technique that used in this research is non probability sampling technique and data analysis using moderated ...
Session details: Oral Session 3: Multimedia Applications (Oral presentations)
ICMR '17: Proceedings of the 2017 ACM on International Conference on Multimedia Retrieval
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