Ram D. Gopal
Abstract
Using incentive-based approaches to match interested buyers and sellers.
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- 3 Dietz, N. Survey: Banners losing effectiveness. Business Marketing (Sept. 1998).Google Scholar
- 4 Global Research; www.glreach.com/globstats/index.php3Google Scholar
- 5 Gopal, R.D., Walter, Z., and Tripathi, A.K. Economic analysis of unsolicited commercial email. Tech. Rep., Department of Operations and Information Management, University of Connecticut, 1998; www.sba.uconn.edu/users/ram/research/UCEPaper.pdfGoogle Scholar
- 6 The Problem; www.cauce.org/Google Scholar
Index Terms
- Admediation: New Horizons in Effective Email Advertising
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