Abstract
Collecting consumer viewing habits will come back to bite advertisers who do not understand or appreciate how consumers feel about privacy infringement.
- Abreu, E. Is TiVo snooping on couch potatoes? PC World, 2001.Google Scholar
- Bass, A. You are what you watch. CIO Magazine, 2004.Google Scholar
- Charney, B. TiVo watchers uneasy after post-Super Bowl reports. CNET News, 2004.Google Scholar
- Chesak, J. and Dippold, J. Frequent Doesn't Mean Loyal: Using Segmentation Marketing to Build Shopper Loyalty. AC Nielsen, 2004.Google Scholar
- Cohen, D. Addressable TV: Myths and realities. ClickZ Marketing, 2004.Google Scholar
- Nielsen Media Research. TiVo and Nielsen Media Research agree to market DVR usage information. Press release, 2004.Google Scholar
- Overby, C. Forrester: Consumers want value. RFID Journal, 2004.Google Scholar
- Ryker, R., Lafleur, E., Cox, C., and McManis, B. Online privacy policies: An assessment of the fortune e-50. J. Computer Information Systems 42, 4 (2002), 15--20.Google Scholar
- Spangler, W.E., Gal-Or, M., and May, J.H. Using data mining to profile television viewers in the digital TV era. Comm ACM 46, 4 (Apr. 2003), 66--72. Google ScholarDigital Library
- Stafford, T.F. and Urbaczewski, A., Spyware: The ghost in the machine. Commun AIS 14 (2004), 291--306.Google Scholar
- TiVo. TiVo Privacy Policy, 2004.Google Scholar
- Zaslow, J. If TiVo thinks you are gay, here's how to set it straight. WSJ, (Nov. 26, 2002).Google Scholar
Index Terms
- Exploring the privacy implications of addressable advertising and viewer profiling
Recommendations
Exploring advergaming and its online advertising implications
Traditional methods of Internet advertising, such as banners and pop-ups, have lost their support by marketers in recent years. Good businesses recognise the value of ongoing customer relationship management and the potential profits that come from ...
What do online behavioral advertising privacy disclosures communicate to users?
WPES '12: Proceedings of the 2012 ACM workshop on Privacy in the electronic societyOnline Behavioral Advertising (OBA), the practice of tailoring ads based on an individual's online activities, has led to privacy concerns. In an attempt to mitigate these privacy concerns, the online advertising industry has proposed the use of OBA ...
Privacy Regulation and Online Advertising
Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting online ...
Comments