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Erschienen in:
2023 | OriginalPaper | Buchkapitel
Analysis of China’s Beauty Brand Marketing Strategy and Sales Model
verfasst von : Yinglan Yao
Erschienen in: Proceedings of the 6th International Conference on Economic Management and Green Development
Verlag: Springer Nature Singapore
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Abstract
The main reason why Chinese beauty brands have become so popular in recent years is due to e-commerce, such as live streaming, Kol promotion, and online shopping. It is well-known that e-commerce is of great help to Chinese beauty brands. The rise of internet celebrities and social media has given Chinese beauty brands a broad reach. So in recent years, China’s beauty products sales have qualitative changed. In contrast to the previous decade, Chinese beauty brands have made significant progress. This can not be separated from e-commerce can not be separated from the improvement of quality. This paper mainly introduces the marketing strategy of well-known beauty brands in China. Their primary way of marketing or e-commerce. The current strong competitiveness of each brand has a different way of marketing. Each brand has its unique advantages, as well as product innovation.