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2023 | Buch

Introduction Kapitel lesen Erstes Kapitel lesen

Archetypical Roles in Startups

Eight Personality Traits You Need in Your Founding Team

verfasst von: Vanessa Miller, Jens U. Pätzmann

Verlag: Springer International Publishing

Buchreihe : Business Guides on the Go

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the collective unconscious and can be used to reveal the hidden aspects of social interactions within teams. This book employs an archetypical personality test to uncover the eight most significant team roles needed in a startup: the leader, the mentor, the artist, the friend, the hero, the femme fatale, the rebel and the manager. The artist, for example, always finds unconventional solutions, the femme fatale attracts support for the idea, and the hero is undaunted in the face of setbacks. Archetypical roles can manifest in individuals or at the group level, and they can and should change throughout the journey. With the included personality test, this book offers entrepreneurs, investors and mentors alike a tool to improve the interpersonal processes in startup teams.

Inhaltsverzeichnis

Frontmatter

Part I

Frontmatter
1. Introduction
Abstract
The founding of new companies is a vital element of thriving economies. The success of a business idea significantly depends on the team which ventures to implement it. Therefore, much research has been conducted about the composition of and dynamics within startup founding teams. Although there is a wealth of research, pragmatic insights into how different personalities interact with each other in the startup process are scarce. This chapter proposes Jungian archetype theory as an untraditional approach to personalities in startup teams. It introduces the concept of the startup team as a continuum and the concept of archetypical team roles.
Vanessa Miller, Jens U. Pätzmann
2. What Is Known about Startup Founding Teams
Abstract
The failure rate of startups is dishearteningly high, and the majority of startups do not fail because of a flawed business model but because of problems within the founding team. Thus, a powerful and well-functioning founding team is a major success factor for a business idea. This chapter provides an overview of the insights about social interactions in startup teams and which team member compositions are the most successful.
Vanessa Miller, Jens U. Pätzmann
3. Archetypical Roles in Social Interactions
Abstract
Archetype theory according to C. G. Jung remains controversial but has recently been gaining increased practical relevance for storytelling, marketing, organizational, and management studies. This chapter provides an overview of the development of archetype theory and which practical application fields modernized archetypical models have today.
Vanessa Miller, Jens U. Pätzmann

Part II

Frontmatter
4. Studying Archetypical Team Roles
Abstract
The findings presented in Part II of this book are based on three research phases: (1) a study to confirm content validity for the archetypical personality test; (2) a quantitative study with entrepreneurship experts, using the archetypical personality test as a tool to identify the most relevant (anti-)archetypes for startup teams; (3) qualitative expert interviews to triangulate, elaborate, and evaluate the ideal archetypical setup of a startup team. This chapter presents the research methodology.
Vanessa Miller, Jens U. Pätzmann
5. The Validated Archetypical Personality Test
Abstract
This chapter sets out the development background of the archetypical personality test and explains how it has been validated. It breaks the individual statements down by archetypes and motifs. This breakdown serves as a guide to follow research that uses the archetypical personality test as a tool.
Vanessa Miller, Jens U. Pätzmann
6. A Balanced Team
Abstract
A startup team can only be successful if different, at times contradictory, (anti-)archetypes balance each other out. This chapter presents the ideal archetypical role setup for startups and elaborates how those various characters can collaborate. It is important to note that archetypes do not necessarily correspond to natural persons. They can appear on the group level, shift over time, or several can be accumulated in one person.
Vanessa Miller, Jens U. Pätzmann
7. The (Anti-)Archetypes You Need in a Startup Team
Abstract
Each archetype fulfills a specific role throughout the startup journey. They assume different internal and external functions and their relevance varies depending on the individual context and situation. Each archetype and anti-archetype has a light and shadow side—an overrepresentation of any (anti-)archetype or a strong focus on only one team member rather than the group level can have harmful effects. This chapter details the profiles of the eight most significant archetypical roles for startups.
Vanessa Miller, Jens U. Pätzmann
8. How (Anti-)Archetypes Interact in Startup Teams
Abstract
In successful startup teams, the eight different (anti-)archetypes interact in a balanced way. They can be understood as dynamics that are enacted by individual team members or appear on a group level. One person can incorporate more than one archetype and shift by situation and over time. Depending on the founding phase, the significance of individual (anti-)archetypes shifts, and conflicting archetypes must balance each other out.
Vanessa Miller, Jens U. Pätzmann

Part III

Frontmatter
9. Archetypical Toolbox
Abstract
This chapter completes the archetypical toolbox: Section 9.1 presents the profiles of the 28 (anti-)archetypes of the archetypical model by Pätzmann and Hartwig Markenführung mit Archetypen. Springer Gabler, 2018), on which the research presented in the book and the archetypical personality test are based. Section 9.2 provides a fillable version of the validated archetypical personality test with instructions on result calculation.
Section 9.1 presents the profiles of the 28 (anti-)archetypes of the archetypical model by (Pätzmann and Hartwig, Markenführung mit Archetypen. Springer Gabler, 2018), on which the archetypical personality test and the research presented in the book are based. In Sect. 9.2, you can find a fillable version of the validated archetypical personality test for your perusal. In conjunction with the eight archetypical profiles for startups from Chap. 7, you thus have an archetypical toolbox. Chapters 10 and 11 give suggestions on how to work with this toolbox.
Vanessa Miller, Jens U. Pätzmann
10. Methods for the Entrepreneurship Ecosystem
Abstract
Archetype theory can be a powerful tool to enhance collaboration within startup teams. This chapter describes methods of how this can practically be applied. Filling out the archetypical personality test is only one of a set of options. The archetypes can also be used to create a startup’s own hero story, using methods like the interactive projective test or narrative collage methodologies. Archetypical storytelling can activate the needed archetypes at a particular point in the startup journey.
Vanessa Miller, Jens U. Pätzmann
11. Applying the Archetypical Personality Test in Other Areas
Abstract
Entrepreneurship is not the only application field, where the archetypical personality test can be of great use. This chapter explores how it can be applied to the recruitment of new employees, the training of brand ambassadors, and further areas like life coaching, consulting, and customer segmentation.
Vanessa Miller, Jens U. Pätzmann
12. Conclusion
Abstract
The research presented in this book adds to the literature in two thematic areas: archetype theory and personalities in startup teams. It shows that archetypes and in particular the archetypical model developed by Pätzmann and Hartwig (Markenführung mit Archetypen. Springer Gabler, 2018) are relevant for the study of personality setups in teams. The conclusion sets these findings in context and highlights further interesting areas for research.
Vanessa Miller, Jens U. Pätzmann
Metadaten
Titel
Archetypical Roles in Startups
verfasst von
Vanessa Miller
Jens U. Pätzmann
Copyright-Jahr
2023
Electronic ISBN
978-3-031-22253-5
Print ISBN
978-3-031-22252-8
DOI
https://doi.org/10.1007/978-3-031-22253-5

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