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Erschienen in:
2014 | OriginalPaper | Buchkapitel
2. Business Research Process
verfasst von : S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
Erschienen in: Business Research Methods
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Abstract
The business research process involves a series of steps that systematically investigate a problem or an opportunity facing the organization. The sequence of steps involved in the business research process are as follows: problem/opportunity identification and formulation, planning a research design, selecting a research method, selecting the sampling procedure, data collection, evaluating the data and preparing the research report for presentation. The above steps provide a broad outline applicable to any business research project. However, the number and sequence of activities can vary as per the demand of an individual research project.