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Erschienen in:
2014 | OriginalPaper | Buchkapitel
CSR Europe: Sustainability and Business
verfasst von : Stefan Crets
Erschienen in: Sustainable Entrepreneurship
Verlag: Springer Berlin Heidelberg
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Abstract
Forward-looking companies no longer see social and environmental challenges as only obstacles but as opportunities for innovation and growth. In the fast-developing field of corporate social responsibility, the focus is shifting away from risk management towards a more visionary and entrepreneurial approach that seeks to create shared value and identify opportunities for innovation that can benefit business, society and the environment alike. However, for many companies, the challenge still remains as to how they can stimulate entrepreneurship and innovation both inside their own companies and beyond. This publication is intended to provide some guidance on this challenge by bringing together the latest best practice, political frameworks and theoretical approaches towards sustainable entrepreneurship.