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Published in:
2011 | OriginalPaper | Chapter
Designing the Personalized Nostalgic Emotion Value of a Product
Authors : Yu-Shan Tseng, Ming-Chyuan Ho
Published in: Design, User Experience, and Usability. Theory, Methods, Tools and Practice
Publisher: Springer Berlin Heidelberg
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Personalization and nostalgic emotion are both human-centered. Human memory and emotions are the core concerns of design. It is important for a designer to involve consumers in the design process at very begging and communicate with them to integrate their emotional factors into design. This study discusses how to apply nostalgic emotional design strategies to personalize a product, grasp consumers’ perception, and transform consumers’ past memories into personalized exclusive symbols. This study adopts the qualitative approach, generalizes relevant literatures, makes verification and evaluation through practical design examples, and proposes the following suggestions: (1) using personal experience as the cut-in point in design; (2) role-playing of " story telling " (consumer side) and "listening to stories" (designer side); (3) integrating various modalities into design of a product. This study aims at constructing a tentative model for nostalgic-emotional design.