Issue 2/2022
Content (11 Articles)
To buy or how much to buy? Partition dependence in purchase-quantity decisions
Nader T. Tavassoli, Matteo Visentin
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
Karthik Sridhar, Ashish Kumar, Ram Bezawada
Building consumer connection with new brands through rituals: the role of mindfulness
Maggie Wenjing Liu, Qichao Zhu, Xian Wang
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Shuai Yang, Xinyu Chang, Sixing Chen, Shan Lin, William T. Ross Jr
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising
Sohyun Bae, Xiaoyan Liu, Sharon Ng
Open Access
Strengthening the satisfaction loyalty link: the role of relational switching costs
Heiner Evanschitzky, Valentina Stan, Liane Nagengast
Speaking the same language: the power of words in crowdfunding success and failure
Ling Peng, Geng Cui, Ziru Bao, Shuman Liu
Open Access
The street music business: consumer responses to buskers performing on the street and on online video platforms
Samuel Stäbler, Kim Katharina Mierisch
Open Access
Idea Corner
Virtual currencies: different schemes and research opportunities
Gianluca Scheidegger, Priya Raghubir