Issue 4/2021
Content (10 Articles)
Retailer voluntary investment against a threat of manufacturer encroachment
Jumpei Hamamura, Yusuke Zennyo
Open Access
The cloud and its silver lining: negative and positive spillovers from automotive recalls
Verdiana Giannetti, Raji Srinivasan
In the world of plastics: how thinking style influences preference for cosmetic surgery
Sarah Mittal, Katherine Rice Warnell, David H. Silvera
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Pornchanoke Tipgomut, Leonard J. Paas, Angela McNaught
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics
Saeid Vafainia, Els Breugelmans, Tammo H. A. Bijmolt
Longing for the past and embracing the new: Does nostalgia increase new product adoption?
Kun Zhou, Xiaoyin Ye, Jun Ye