Ausgabe 3/2010
Inhalt (10 Artikel)
Trust in Companies and in CEOs: A Comparative Study of the Main Influences
Diana Ingenhoff, Katharina Sommer
Modeling Corporate Citizenship and Its Relationship with Organizational Citizenship Behaviors
Chieh-Peng Lin, Nyan-Myau Lyau, Yuan-Hui Tsai, Wen-Yung Chen, Chou-Kang Chiu
Investigating the Effects of Gender on Consumers’ Moral Philosophies and Ethical Intentions
Connie R. Bateman, Sean R. Valentine
Trust and Stakeholder Theory: Trustworthiness in the Organisation–Stakeholder Relationship
Michelle Greenwood, Harry J. Van Buren III
The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang, Da-Chang Pai
Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability
Rosa Maria Dangelico, Devashish Pujari