Ausgabe 2/1998
Inhalt (7 Artikel)
A dyadic study of interpersonal information search
Mary C. Gilly, John L. Graham, Mary Finley Wolfinbarger, Laura J. Yale
Relational benefits in services industries: The customer’s perspective
Kevin P. Gwinner, Dwayne D. Gremler, Mary Jo Bitner
The role of relationship quality in the stratification of vendors as perceived by customers
Michael J. Dorsch, Scott R. Swanson, Scott W. Kelley
Research Note
The role of affect in attitude formation: A classical conditioning approach
John Kim, Jeen-Su Lim, Mukesh Bhargava
Reviews of books, software, and videos
Victoria L. Crittenden, Garland Keesling, M. Joseph Sirgy, Samuel B. Graves, Deborah Utter, Luiz Moutinho, John Hadjimarcou, Michael S. Minor, James Reardon, Chip E. Miller
Marketing and the law
Anita Cava, René Sacasas, Larry A. DiMatteo, Ann C. Morales, Gregory C. Mosier, James M. Jackman