Ausgabe 4/2010
Inhalt (8 Artikel)
Original Empirical Research
“Trust but verify”? The performance implications of verification strategies in trusting relationships
Gregory T. Gundlach, Joseph P. Cannon
Original Empirical Research
Control-based channel governance and relative dependence
David I. Gilliland, Daniel C. Bello, Gregory T. Gundlach
Original Empirical Research
Brand related information as context: the impact of brand name characteristics on memory and choice
Sridhar Samu, H. Shanker Krishnan
Original Empirical Research
The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Ying Jiang, Girish N. Punj
Original Empirical Research
Examining the influence of control and convenience in a self-service setting
Joel E. Collier, Daniel L. Sherrell
Conceptual/Theoretical Paper
Cooperative advertising, pricing strategy and firm performance in the e-marketing age
Ruiliang Yan
Open Access
Original Empirical Research
Employees as internal audience: how advertising affects employees’ customer focus
Mary Wolfinbarger Celsi, Mary C. Gilly