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Erschienen in:
Overview of Electronic Commerce Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

16. Launching a Successful Online Business and EC Projects

verfasst von : Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Erschienen in: Electronic Commerce

Verlag: Springer International Publishing

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Abstract

There are many e-commerce startup success stories such as Facebook (the closing case) and Alibaba (Case 16.2), among others. However, failure can constitute a large part of entrepreneurship. According to di Stefano (2010), over 70 % of online businesses fail within 10 years. I Am Hungry is not a success story and the company is not in operation any longer. Nevertheless, there are lessons to be learned from the creative Web 2.0 project.

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Vorheriges Kapitel E-Commerce: Regulatory, Ethical, and Social Environments
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Glossar
Angel investor 
A wealthy individual who contributes personal funds and possibly advice at the earliest stage of business development usually in exchange of equity in the business.
Attractors 
Websites that include puzzles, competitions, and prize giveaways. They are designed so that visitors will like them so much that they will visit again, and recommend the site to their friends.
Business model 
The manner in which business is done to generate revenue and create value.
Business plan 
A written, formal document that specifies a company’s goals, and outlines how the company intends to achieve these goals.
Business case 
A document that is used to convince management to approve the investment of organizational resources in specific EC or other projects.
Collaborative website 
A website that allows business partners to interact and collaborate (i.e., it includes many supportive tools).
Content management 
The process of collecting, publishing, revising, updating, and removing content from a website to keep content fresh, accurate, compelling, and credible.
Crowdfunding 
A funding method based on using investors to fund startups. Each individual invests a small amount of money; the collection channels are Internet-based social networks.
Cross-selling 
Offering complementary or related products and services to increase sales.
Domain name 
A name-based address (owned by a person or an organization) that identifies a specific website and its Internet-connected server.
Dynamic Web content 
Frequently changing content that continuously needs to be kept up-to-date.
EC incubator 
A company, university, or nonprofit organization that supports promising EC businesses in their initial stages of development.
Information architecture 
How a site is organized. It lists all the components of a site and how they are connected together.
Informational website 
A website that provides mostly information about the business and its products and services.
Interactive website 
A website that provides opportunities for the customers and the business to interact converse and present information (as in information website).
Self-hosting 
When a business acquires the hardware, software, staff, and dedicated telecommunications services necessary to set up and then manage its own website.
Site navigation 
Aids that help visitors quickly and easily find the information they need on a website.
Social-oriented website 
A site that provides users online tools for communication and sharing information on common interests.
Storebuilder service 
A service that provides Web hosting as well as storage space, templates, and other services to help small businesses build a website expeditiously and inexpensively.
Transactional website 
A website that sells products and services.
Up-selling 
Offering an upgraded version of the product in order to boost sales and profit.
Usability (of a website) 
Refers to how well users can learn and use a product to achieve their goals. It also refers to how satisfied users are with that process. It measures the quality of a user’s experience when interacting with a product or system.
Venture capital (VC) 
Money invested in a business by an individual, a group of individuals (venture capitalists), or a funding company in exchange for equity in the business.
Web content 
Content (the text, images, sound, and video) that is included on a Web page.
Web hosting service 
A type of hosting service that allows individual and organizations to make their website accessible on the Web (providing websites with space on the Internet).
Literatur
Belew, S., and J. Elad. Starting an Online Business: All-In-One Desk Reference for Dummies, 3rd ed. Hoboken, NJ: Wiley & Sons, 2011.
Crager, J., et al. Facebook All-in-One for Dummies (For Dummies (Computer/Tech)), 2nd edition, Hoboken, NJ: Wiley/For Dummies, 2014.
di Stefano, T.F. “What Makes So Many Startups Fail.” E-Commerce Times, November 11, 2010.
Farhoomand, A., and R. Lai. “Alibaba’s Jack Ma: Rise of the New Chinese Entrepreneur.” Asia Case Research Centre, University of Hong Kong, 2010.
Gloor, P. Making the e-Business Transformation. New York: Springer (softcover reprint of the original 1st ed. 2000 edition), 2011.
Grossman, L. “Person of the Year 2010.” Time, December 2010.
Harris, C. SEO Top Secret: How to Get Top Ranking on the First Page of Google by Search Engine Optimization (Simple Online Marketing) [Kindle Edition]. Seattle, WA: Amazon Digital Services, 2014.
Holden, G. Starting an Online Business for Dummies, 7th ed. Hoboken, NJ: Wiley/For Dummies, 2013.
Jenkins, S. Web Design All-in-One for Dummies, 2nd edition, New York: Wiley/For Dummies, 2013.
Kirkpatrick, D. The Facebook Effect: The Inside Story of the Company That Is Connecting the World. New York: Simon & Schuster, 2011.
Kotter, J.P., Leading Change, With a New Preface by the Author. Boston: Harvard Business Review Press, 2012.
Lai, L. S. “Facebook Lessons for E-Business Startups.” World Academy of Science, Engineering and Technology, Issue 60, 5(12), 774–778, 2011a.
Lai, L. S. “In Search of Excellence – Google vs Baidu.” World Academy of Science, Engineering and Technology, 60, 5(12), 1108–1111, 2011b.
Lai, L. S. “Social Commerce – E-Commerce in Social Media Context.” World Academy of Science, Engineering and Technology, Issue 48, 4(12), 39–44, 2010a.
Lai, L. S. “Chinese Entrepreneurship in the Internet Age: Lessons from Alibaba.com.” World Academy of Science, Engineering and Technology, 4(12), 405–411, 2010b.
McNeil, P. The Web Designer’s Idea Book, Volume 3: Inspiration from Today’s Best Web Design Trends, Themes and Styles. Blue Ash, OH: HOW Books, 2013.
Neiss, S., et al. Crowdfunding Investing for Dummies. Hoboken, N.J.: For Wiley/Dummies, 2013.
Peterson, S.D., et al. Business Plans Kit For Dummies. Hoboken, NJ: Wiley/For Dummies, 2013.
Quittner, J. “The Charmed Life of Amazon’s Jeff Bezos.” Fortune Magazine, Last updated) April 15, 2008.
Turban, E., et al., Social Commerce. New York: Springer, 2015.
Young, T. E. The Everything Guide to Crowdfunding: Learn How to Use Social Media for Small-Business Funding (Everything Series). Holbrook, MA: Adams Media, 2013.
Metadaten
Titel
Launching a Successful Online Business and EC Projects
verfasst von
Efraim Turban
David King
Jae Kyu Lee
Ting-Peng Liang
Deborrah C. Turban
Copyright-Jahr
2015
Buch
Electronic Commerce

Print ISBN: 978-3-319-10090-6

Electronic ISBN: 978-3-319-10091-3

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-10091-3_16

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