Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Buchtitelbild

2015 | OriginalPaper | Buchkapitel

1. Overview of Electronic Commerce

verfasst von : Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Erschienen in: Electronic Commerce

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Starbucks is the world’s largest coffee house chain, with about 20,800 stores in 63 countries (see Loeb 2013). Many people view Starbucks as a traditional store where customers drop in, enter an order, pay cash or by credit card for coffee or other products, consume their choices in the store, and go on about their business. The last thing many people think about is the utilization of computers in this business. The opposite is actually true. Starbucks is turning itself into a digital and social company (Van Grove 2012).

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Nächstes Kapitel E-Commerce: Mechanisms, Platforms, and Tools
Anhänge
Nur mit Berechtigung zugänglich
Glossar
Brick-and-mortar (old economy) organizations 
Purely physical organizations (corporations) doing business offline.
Business model
 The manner in which business is done to generate revenue and create value.
Business-to-business (B2B) 
All transactions take place between and among organizations.
Business-to-consumer (B2C) 
Retail transactions of products or services from businesses to individual shoppers.
E-tailing
 Online retailing, usually B2C.
Business-to-business-to-consumer (B2B2C) 
A business (B1) sells a product to another business (B2). B2 then sells or gives away the product to individuals who may be B2’s own customers or employees.
Business-to-employees (B2E) 
The delivery of services, information, or products from organizations to their employees.
Click-and-mortar (click-and-brick) organizations 
Organizations that conduct some e-commerce activities, usually as an additional marketing channel.
Collaborative commerce (c-commerce) 
Refers to online activities and communications done by parties working to attain the same goal.
Consumer-to-business (C2B) 
People use the Internet to sell products or services to individuals and organizations. Alternatively, individuals use C2B to bid on products or services.
Consumer-to-consumer (C2C) 
E-commerce category in which individual consumers sell to or buy from other consumers.
Corporate portal 
A gateway for customers, employees, and partners to reach corporate information and to communicate with the company.
Digital economy 
An economy that is based on online transactions, mostly e-commerce. Also called the Internet economy.
Digital enterprise 
A new business model that uses IT to gain competitive advantage by increasing employee productivity, by improving efficiency and effectiveness of business processes and by better interactivity between vendors and customers.
E-business 
A broader definition of EC, not just the buying and selling of goods and services, but conducting all kinds of business online such as servicing customers, collaborating with business partners, delivering e-learning, and conducting electronic transactions within an organization.
E-government 
A government agency buys or provides goods, services, or information from or to businesses (G2B) or from or to individual citizens (G2C). Governments can deal also with other governments (G2G).
Electronic commerce (EC) 
Using the Internet and intranets to purchase, sell, transport, or trade data, goods, or services.
Electronic market (e-marketplace) 
An online location where buyers and sellers conduct commercial transactions such as selling goods, services, or information.
Ethics
 Standards of right and wrong.
Extranet 
A network that uses Internet technology to link intranets of several organizations in a secure manner.
F-commerce 
Rapidly increasing commercial activities conducted on or facilitated by Facebook.
Intrabusiness EC 
E-commerce category that refers to EC transactions among various organizational departments and individuals.
Intranet 
An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols.
Sharing economy 
An economic system constructed around the concept of sharing goods and services among the participating people.
Social business 
“An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value.” (Social Business Forum 2012)
Social commerce 
The e-commerce activities conducted in social networks by using social software.
Social computing 
Computing systems that involve social interactions and behavior.
Social (digital) customers 
Members of social networks who share opinions about products, services, and vendors, do online social shopping, and understand their rights and how to use the wisdom and power of social communities to their benefit.
Social enterprise 
These organizations embrace the main goal of focusing on social issues. The enterprises generate revenue. The profits do not go to owners and shareholders, but are put back into the company and used toward building positive social change.
Social media 
Involves user generated online text, image, audio, and video content that are delivered via Web 2.0 platforms and tools. The media is used primarily for social interactions and conversations such as to share opinions, experiences, insights, and perceptions and to collaborate, all online.
Social networking 
The execution of any Web 2.0 activity, such as blogging or having a presence in a social network. It also includes all activities conducted in social networks.
Social network 
A social entity composed of nodes (which are generally individuals, groups, or organizations) that are connected by links such as hobbies, friendship or profession. The structures are often very complex.
Social networking service (SNS) 
A service that builds online communities by providing an online space for people to build free homepages and that provides basic communication and support tools for conducting different activities in the social network.
Tendering (bidding) system 
System through which large organizational buyers make large-volume or large-value purchases (also known as a reverse auction).
Value proposition 
Refers to the benefits, including the intangible ones that a company hopes to derive from using its business model.
Virtual (pure-play) organizations 
Organizations that conduct their business activities solely online.
Virtual world 
A 3-D computer-based simulated environment built and owned by its residents. In addition to creating buildings, people can create and share cars, clothes, and many other items. Community members inhabit virtual spaces and interact and socialize via avatars.
Web 2.0 
The second generation of Internet-based tools and services that enables users to easily generate content, share media, and communicate and collaborate, in innovative ways.
Literatur
Ad Age Staff. “How Western Brands Are Tapping into China’s Crazy-Big E-Commerce Holiday.” Ad Age #Protips, November 4, 2013.
Anderlini, J. “The Billionaire Determined to Transformed His Country.” Financial Times, December 17, 2013.
Bates, D., and Money Online. Making Money Online: Making Your First Thousand Dollars from the Internet has Never Been this Easy! Generate a Huge Monthly Passive Income from Home. Start…to Make Money Online with Proven Methods! [Kindle Edition], Seattle, WA: Amazon Digital Services, 2014.
Bisson, P., E. Stephenson, and S. P. Viguerie. “The Global Grid.” McKinsey Quarterly, June 2010.
Blakely, L. “Making Their Point.” Business 2.0, April 23, 2007.
Brodie, J. “The Amazon of Fashion.” Fortune, September 14, 2009.
Buczynski, B. Sharing is Good: How Save Money, Time and Resources through Collaborative Consumption. Gabriola Island, BC Canada: New Society Publishers, 2013.
Cerrato, P. “Children’s Medical Center Dallas Gets Social.” Information Week, September 17, 2012.
Chui, M., M. Dewhurst, and L. Pollak. “Building the Social Enterprise.” McKinsey Quarterly, November 2013.
Chui, M., J. Manyika, J. Bughin, R. Dobbs, C. Roxburgh, H. Sarrazin, G Sands, and M. Westergren. “The Social Economy: Unlocking Value and Productivity through Social Technologies.” McKinsey Quarterly, July 2012.
Colby, K. L. “Web 2.0 Technology for the New Generation. Simplify. Simplify. Simplify. (TECHNOLOGY).” Alaska Business Monthly, December 2008.
Drucker, P. Managing in the Next Society. New York: Truman Talley Books, 2002.
Edwards, S., Web 2.0 Guide- Tools and Strategy for the New Internet Wave, [Kindle] Amazon Digital Services, 2013.
Gartner Inc. “Gartner Says Companies Will Generate 50 Percent of Web Sales via Their Social Presence and Mobile Applications by 2015.” October 19, 2011. gartner.com/newsroom/id/1826814 (accessed February 2015).
Gaskin, S., and A. Evans. Go! With Ethics in Cyberspace Getting Started. Upper Saddle River, NJ: Pearson Prentice Hall, 2010.
Harrington, R. “The Transformer” (an e-mail interview with Baseline’s editor-in-chief, J. McCormick). Baseline, April 2006.
Hickins, M. “Arizona Cardinals Score Technology Touchdown.” IT Infrastructure, March 11, 2009.
Hinchcliffe, D., et al. Social Business by Design: Transformative Social Media Strategies for the Connected Company. Hoboken, NJ: Jossey-Bass/Wiley, 2012.
Hunt, M. “Make Money Online.” Womansday.com, October 1, 2010.
Joyner, A. The eBay Billionaire’s Club. Hoboken, NJ: Wiley Publications, 2007.
Karakas, F. “Welcome to World 2.0: The New Digital Ecosystem.” Journal of Business Strategy, 3, no. 4 (2009).
Katic, M. and K. Pusara. “Adoption of eCommerce Terminology.” Proceedings of the 17th Bled eCommerce Conference eGlobal, Bled, Slovenia, June 21–23, 2004.
Knight, K. “ComScore: Desktop Spending Up.” BizReport, May 21, 2013.
Khosrow-Pour, M., E-Commerce for Organizational Development and Competitive Advantage, Hershey, PA: IGI Global, 2013.
Levy, S. In The Flex: How Google Thinks, Works, and Shapes Our Lives. New York: Simon and Schuster, 2011.
Li, F., and T. Han. “Singles’ Day Spurs Industry Rally.” China Daily Hong Kong Edition, November 25, 2013.
Loeb, W. “Starbucks: Global Coffee Giant Has New Growth Plans.” Forbes January 31, 2013.
Maitra, D. “E-Commerce Is a New Dream for India Inc.” Deccan Herald, April 14, 2013.
McCafferty, D. “How the NFL Is Using Business Technology and Information Technology Together.” Baseline, August 8, 2008.
McDonald, R. “Inside P&G’s Digital Revolution.” McKinsey Quarterly, November 2011.
Murphy, C. “The Internet of Things.” Information Week, August 13, 2012.
Neil, D. “Who’s Behind the Wheel? Nobody.” The Wall Street Journal, September 24, 2012.
Plunkett, J. W., et.al. (eds.), Plunkett’s E-Commerce & Internet Business Almanac 2014 (Plunkett’s E-Commerce and Internet Business Almanac), Houston, TX: Plunkett Research Ltd., 2014.
Rymaszewski, M., et al. Second Life: The Official Guide. Indianapolis, IN: Wiley Publishers, Inc., 2008.
Shelly, G. B., and M. Frydenberg. Web 2.0: Concepts and Applications. Independence, KY: Course Technology, 2010.
Shih, C. The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2011.
Smith, N., R. Wollan, and C. Zhou. The Social Media Management Handbook. Hoboken, NJ: Wiley, 2011.
Solis, B. The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. Hoboken, NJ: Wiley, 2012.
Stanley, T. and R. Ritacca. “E-Commerce in China: Driving a New Consumer Culture.” KPMG Report, January 2014.
Strategic Direction. “DotCom Boom and Bust: The Secrets of E-Commerce Failure and Success.” February 2005.
Teicher, D. “What Marketers Can Learn from Starbucks’ Foursquare Stumble.” Advertising Age, July 27, 2010.
Thomas, J. “Google’s Self-Driving Car, the Justin Bieber of The Car World.” San Jose Mercury News, January 21, 2014.
Turban, E., J. Strauss, and L. Lai. Social Commerce. New York: Springer, 2015.
Van Toorn, C., D. Bunker, K. Yee, and S. Smith. “The Barriers to the Adoption of E-Commerce by Micro Businesses, Small Businesses and Medium Enterprises.” Sixth International Conference on Knowledge, Culture, and Change in Organisations, Prato, Tuscany, Italy, July 11–14, 2006.
Vizard, M. “Jaguar Launches Virtual Shopping Experiences.” CIO Insight, June 5, 2013.
Wang, S., and E. Pfanner. “Online Shopping Marathon Zooms Off the Blocks in China.” The New York Times, November 11, 2013.
Willgren, S. “Farmers Online: Old Traditions, Modern Technology.” The Epoch Times (Toronto, Canada), June 20–26, 2013.
Metadaten
Titel
Overview of Electronic Commerce
verfasst von
Efraim Turban
David King
Jae Kyu Lee
Ting-Peng Liang
Deborrah C. Turban
Copyright-Jahr
2015
Buch
Electronic Commerce

Print ISBN: 978-3-319-10090-6

Electronic ISBN: 978-3-319-10091-3

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-10091-3_1

Premium Partner

    Bildnachweise