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2024 | OriginalPaper | Buchkapitel

3. Let Us Get Started

verfasst von : Jan Y. Yang

Erschienen in: The Pricing Compass

Verlag: Springer Nature Switzerland

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Abstract

There is only one definition of business purpose: to create a customer. Businesses must turn a profit to live up to their purpose. Product-market-fit is nice to have. Only a product-market-price fit will result in a viable business case. The value creation journey begins and ends with the customer, whose willingness-to-pay determines the destiny of the journey. There are different routes to reach a pricing decision, while one principle should always apply, i.e., the coarse-to-fine principle.

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Vorheriges Kapitel There Is a Solution to Every Pricing Puzzle

Nächstes Kapitel Keep the Ball Rolling

The coefficient of variation (CV) is defined as the ratio of the standard deviation σ to the mean μ. The higher the coefficient of variation, the greater the level of dispersion around the mean.

Conjoint designs that allow respondents to specify their product preferences may result in varied attributes as well as parameters being shown.

Techwear is a fashion style that combines functionality with style and the appropriate aesthetics. Pockets, lockers, clasps, and straps, as well as other useful accessories are featured in this style of clothing which uses special materials, appropriate design, and properties that ensure breathability, freedom of movement, water resistance, and comfort (Aesthetics Wiki, 2023).

KOLs: key opinion leaders

Effective respondents are potential consumers who take the survey seriously and do not rush through the questions.

Aesthetics Wiki. (2023, September). Techwear. Retrieved from Aesthetics Wiki: https://aesthetics.fandom.com/wiki/Techwear

Hoover, G. (2022, December 2). Peter Drucker on business purpose, tasks, profit, and social responsibility. Retrieved from profectusmag: https://profectusmag.com/peter-drucker-on-business-purpose-tasks-profit-and-social-responsibility/

Pfeifer, A. (2019, January 21). How to run studies using the Kano method. Retrieved from usertimes: https://usertimes.io/2019/01/21/how-to-run-studies-using-the-kano-method/#:~:text=The%20standardized%20Kano%20questionnaire%20proposes,lacks%20the%20feature%20in%20question

Sheldon, R. (2022, September). Unique selling point (USP). Retrieved from techtarget.com: https://www.techtarget.com/whatis/definition/unique-selling-point-USP

Simon, H. (2021). True profit!. Copernicus.CrossRef

Slater, D. (2023). The imperatives of customer-centric innovation. Retrieved from aws: https://aws.amazon.com/executive-insights/content/the-imperatives-of-customer-centric-innovation/

Wikipedia. (2023a, September). Conjoint analysis. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Conjoint_analysis

Wikipedia. (2023c, September). Gabor–Granger method. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Gabor%E2%80%93Granger_method

Wikipedia. (2023e). Kano model. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Kano_model

Wikipedia. (2023i, September). Van Westendorp’s price sensitivity meter. Retrieved fromWikipedia:https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter

Yang, J. Y. (2020). The pricing puzzle. Springer. https://doi.org/10.1007/978-3-030-50777-0_12

Titel: Let Us Get Started
verfasst von: Jan Y. Yang
Verlag: Springer Nature Switzerland
Buch: The Pricing Compass
Print ISBN: 978-3-031-52059-4

Electronic ISBN: 978-3-031-52060-0

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-52060-0_3