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2017 | OriginalPaper | Buchkapitel

Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint

verfasst von : Jean-Noël Kapferer, Anne Michaut-Denizeau

Erschienen in: Advances in Luxury Brand Management

Verlag: Springer International Publishing

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Abstract

The luxury sector thus far has received scant attention from sustainable development activists and watchgroups. Yet, this focus is changing. Even if other sectors may be more relevant to the cause of sustainability, luxury brands that have gained intact reputations for sustainability must take care to maintain it. Therefore, the present research investigates the level of sensitivity of actual luxury buyers to the cause of sustainable development, insofar as it concerns the luxury sector, luxury brands and their purchases. Do consumers’ attitudes towards sustainability spill over to their opinions about the sustainability of luxury itself, or is luxury a world apart? The findings show that luxury buyers have ambivalent attitudes, such that they consider luxury and sustainability somewhat contradictory, especially with regard to the social and economic harmony facet of sustainable development.

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Vorheriges Kapitel Luxury Consumption in the Trade-Off Between Genuine and Counterfeit Goods: What Are the Consumers’ Underlying Motives and Value-Based Drivers?

Nächstes Kapitel Probing Brand Luxury: A Multiple Lens Approach

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Titel: Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint
verfasst von: Jean-Noël Kapferer
Anne Michaut-Denizeau
Verlag: Springer International Publishing
Buch: Advances in Luxury Brand Management
Print ISBN: 978-3-319-51126-9

Electronic ISBN: 978-3-319-51127-6

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-51127-6_7