Corporate Digital Responsibility

Managing Corporate Responsibility and Sustainability in the Digital Age

verfasst von: Saskia Dörr

Verlag: Springer Berlin Heidelberg

Buchreihe : CSR, Sustainability, Ethics & Governance

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book describes in detail how corporate responsibility is changing in the age of big data and artificial intelligence and demonstrates how corporate digital responsibility can offer companies a sustainable competitive advantage. Business leaders and managers find a comprehensive guideline to professionally implement these innovative aspects in practice. It enables them to shape their businesses' success in a societally responsible and ethical manner in the context of digital transformation.

As an essential guide, it invites executives, corporate responsibility officers, digital ethics experts, sustainability consultants, and anyone interested to learn about the opportunities of responsible digitalization at companies. In addition, the book offers a well-structured introduction to the still young field of corporate management and governance.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Know-how! New Corporate Responsibility for the Digital Society

Abstract

Data and digital technologies are changing businesses and the economy to an unprecedented extent. The aim of this book is to provide Corporate Responsibility (CR) experts and sustainability managers with an introduction to digitalization as a specialist area of corporate responsibility. For this reason, some fundamental technological developments that characterize digitalization are first presented and their impact on the economy and companies is explained. Then, it will be justified why digitalization requires a change in corporate responsibility and how corporate (social) responsibility must expand to corporate digital responsibility (CDR). CDR is then defined and existing concepts of CR or sustainability management are related to it. Lastly, CDR is substantiated as a cross-sectoral topic and it is outlined how to implement CDR as corporate responsibility innovation in six steps. This refers to further contents of the book.

Saskia Dörr

Chapter 2. Watch it! Thinking Digitalization and Sustainability Together

Abstract

This chapter covers different aspects of the relationship between digitalization and sustainability. The first section begins with sustainability opportunities and risks of digital technology in the dimensions of ecology, economy, and society. This is followed by an explanation of the positive societal and sustainability contributions of digitalization and the “undesirable side effects” that are apparent today already. These “side effects” arise from societal demands. They are first formulated concisely and then background information is provided on each. In some cases, these are newly emerging or increasingly important societal demands that are being placed on digital or digitizing companies.

Saskia Dörr

Chapter 3. Zoom in! Assessing Digital Responsibility in the Company

Abstract

The aim of this chapter is to assess the status of corporate responsibility in the digital age. A procedure is presented, the so-called Digital Responsibility Check, which supports the concrete assessment of the status with regard to the degree of maturity. The “Digital Responsibility Compass” can be used to make statements about addressing different stakeholder groups. The approach is based on 15 digital responsibility clusters derived from societal demands. They thus represent a model for CDR in corporate practice. In the following section, each of the 15 responsibility clusters is defined and the corporate opportunities and risks arising from CDR activities are explained. This is supplemented by examples and guidance on implementation.

Saskia Dörr

Chapter 4. Just Do! Implementing CDR in the Company

Abstract

The chapter “Just do! Implementing CDR in the company” is about getting to know methods for implementing CDR in the company. It begins with a strategic classification from a top management perspective and a determination of the potential for the company through CDR. This is followed by a discussion of how existing CR instruments, such as the UN Global Compact, the Guidelines of the Organisation for Economic Co-operation and Development (OECD), or ISO 26000, can be used for CDR. Suggestions for adapting stakeholder and materiality analysis are made. Furthermore, 12 “digital” voluntary commitments for companies are presented as examples that can be used to show CDR outside the company as a first step. Finally, it is presented how digital innovations with responsibility can be promoted through innovation methods and business model development.

Saskia Dörr

Chapter 5. Mind the Gap! Mastering Challenges in Practice

Abstract

When implementing CDR, numerous challenges are to be expected and must be mastered in practice. In this context, it is helpful to know the potential stumbling blocks. On the one hand, they arise from the complexity and uncertainty of the sustainability challenges in the VUCA world and, on the other hand, from concrete CDR implementation barriers in the company. Approaches are presented on how to deal with these stumbling blocks. They are complemented by practical tips on how to find partners and allies, both internal and external to the company, who can help in “breaking new ground.” Following this, seven CDR practical examples from different companies in Germany—including some DAX corporations—are presented. They show how companies are adopting CDR and overcoming the challenges. They serve as “best practices” for developing individual measures in the company.

Saskia Dörr

Chapter 6. Go for Impact! Show Effectiveness

Abstract

Step 6 “Go for Impact! Show effectiveness.” Finally, we discuss why impact is demanded and what risks an “Ethical Theater” poses for CDR projects. This is followed by a showing how to achieve an impact from digital responsibility. In doing so, the five stages of internalizing responsibility into the company and the organization will be discussed. For sustainable corporate management the future-oriented creation of corporate value by CDR is core. Then, a company aims to increase the value of CDR measures to the company as well as to society through a “business case.” Examples are presented of how digital responsibility could be measured. Due to the young subject area, there is no established impact measurement or reporting standards for CDR so far. Reference is made to future developments.

Saskia Dörr

Backmatter

Titel: Corporate Digital Responsibility
verfasst von: Saskia Dörr
Verlag: Springer Berlin Heidelberg
Electronic ISBN: 978-3-662-63853-8
Print ISBN: 978-3-662-63852-1
DOI: https://doi.org/10.1007/978-3-662-63853-8

Springer Professional

Über dieses Buch

Inhaltsverzeichnis

Frontmatter

Chapter 1. Know-how! New Corporate Responsibility for the Digital Society

Chapter 2. Watch it! Thinking Digitalization and Sustainability Together

Chapter 3. Zoom in! Assessing Digital Responsibility in the Company

Chapter 4. Just Do! Implementing CDR in the Company

Chapter 5. Mind the Gap! Mastering Challenges in Practice

Chapter 6. Go for Impact! Show Effectiveness

Backmatter

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