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Management Review Quarterly
Erschienen in: Management Review Quarterly 4/2019

01.03.2019

A systematic literature review on competitor analysis: status quo and start-up specifics

verfasst von: Nadja Hatzijordanou, Nicolai Bohn, Orestis Terzidis

Erschienen in: Management Review Quarterly | Ausgabe 4/2019

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Abstract

The purpose of this paper is to determine the status quo of research on competitor analysis (CA), which constitutes a cornerstone of strategic management. Of special interest are potential specifications for start-ups which act in an environment of high uncertainty, where CA is supposed to provide meaningful information to determine the right course of action. This study is performed as a conceptually organized systematic literature review with representative coverage and focus on research outcomes. The findings of 78 identified relevant studies out of 43 different journals are analyzed. Results are presented with regard to research contribution, mentioned purposes for conducting CA, CA processes and methods, and elements for ensuring quality of CA. To provide a cohesive understanding of the CA theme, as well as a foundation and guidance for researchers and practitioners, a conceptual framework is derived, which synthesizes the facets of the CA theme in a novel manner. Start-up related research contributions and avenues for future research are discussed.
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Metadaten
Titel
A systematic literature review on competitor analysis: status quo and start-up specifics
verfasst von
Nadja Hatzijordanou
Nicolai Bohn
Orestis Terzidis
Publikationsdatum
01.03.2019
Verlag
Springer International Publishing
Erschienen in
Management Review Quarterly / Ausgabe 4/2019
Print ISSN: 2198-1620
Elektronische ISSN: 2198-1639
DOI
https://doi.org/10.1007/s11301-019-00158-5

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