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Management International Review
Erschienen in: Management International Review 2/2011

01.04.2011 | Research Article

Effective Global Strategy Implementation

Structural and Process Choices Facilitating Global Integration and Coordination

verfasst von: Prof. Attila Yaprak, Asst. Prof. Shichun Xu, Asst. Prof. Erin Cavusgil

Erschienen in: Management International Review | Ausgabe 2/2011

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Abstract

  • This article offers a contingency framework of global strategy implementation effectiveness on firm performance. The research question we seek to address is what the structural and process requirements are for MNEs to successfully implement global strategy through increased efficiency and effectiveness of integration and coordination across world markets.
  • Our central premise is that MNEs’ capabilities in establishing supporting structural and process mechanisms will enhance the effectiveness and efficiency of implementing their global strategies which would, in turn, lead to better firm performance.
Vorheriger Artikel The Performance Effects of Headquarters’ Involvement in Lateral Innovation Transfers in Multinational Corporations
Nächster Artikel Does IT Integration Really Enhance Supplier Responsiveness in Global Supply Chains?

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Metadaten
Titel
Effective Global Strategy Implementation
Structural and Process Choices Facilitating Global Integration and Coordination
verfasst von
Prof. Attila Yaprak
Asst. Prof. Shichun Xu
Asst. Prof. Erin Cavusgil
Publikationsdatum
01.04.2011
Verlag
SP Gabler Verlag
Erschienen in
Management International Review / Ausgabe 2/2011
Print ISSN: 0938-8249
Elektronische ISSN: 1861-8901
DOI
https://doi.org/10.1007/s11575-011-0071-6

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