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Management International Review
Erschienen in: Management International Review 2/2020

18.02.2020 | Research Article

Chain of Blame: A Multi-country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains

verfasst von: Nils Christian Hoffmann, Juelin Yin, Stefan Hoffmann

Erschienen in: Management International Review | Ausgabe 2/2020

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Abstract

Recent research identified firms’ hypocritical behavior as a major threat to their reputation among consumers. This paper expands the dyadic relationship to a triadic relationship, integrating the hypocritical behavior of suppliers in global supply chains. Introducing a chain of blame, this paper suggests that the hypocritical behavior of the supplier backfires on the firm, leading to loss of reputation and increased boycotting tendencies. We test our proposed framework across one main study and two follow-up studies with consumers from two industrialized and two BRICS countries (Germany, US, China and South-Africa) and a total of 1177 respondents. Results show that consumers from various countries consistently hold firms responsible for their suppliers’ hypocritical behavior, consequently lower their reputation ratings, and intend to engage in boycotting the firm. The analysis further identifies the origin of the supplier and consumer ethnocentrism as nationally-variant promoting factors of consumers’ boycott intention and shows that the influence of those factors is contingent on consumers’ expectations towards foreign vs domestic firms. Implications for managers and marketing-managers are given.
Vorheriger Artikel Toward Greater Understanding of the Relationship Between Entrepreneurial Orientation and International Performance
Nächster Artikel A Cross-Cultural Examination of Person-Organization Fit: Is P-O Fit Congruent with or Contingent on Societal Values?

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Metadaten
Titel
Chain of Blame: A Multi-country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains
verfasst von
Nils Christian Hoffmann
Juelin Yin
Stefan Hoffmann
Publikationsdatum
18.02.2020
Verlag
Springer Berlin Heidelberg
Erschienen in
Management International Review / Ausgabe 2/2020
Print ISSN: 0938-8249
Elektronische ISSN: 1861-8901
DOI
https://doi.org/10.1007/s11575-020-00410-1

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