The formalization of case study research in international business

Qualitative case study research has frequently been criticised for being less systematic and objective than other approaches. Ambiguity in the way case studies are selected, empirically conducted and analysed, often exists and can hinder the positive dissemination of research. This paper aims to outline how case study research can be undertaken using the example of the authors' current case study research into interfirm services linkages between UK multinational subsidiaries and local firms in China and Korea. A particular emphasis is placed on the analysis of case studies and the benefits of computer aided qualitative data analysis software (CAQDAS). An integrative approach is taken through the use of Nvivo software. It is argued that the use of Nvivo can help researchers systematise and order data, enabling a more thorough and reliable analysis. If qualitative case study research is to become more accepted and publishable, its transparency must be improved. The use of a standardized type of data analysis software may go some way towards helping researchers achieve this goal.