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Business & Information Systems Engineering
Erschienen in: Business & Information Systems Engineering 5/2011

01.10.2011 | Research Paper

Determinants of the Willingness to Use Mobile Location-Based Services

An Empirical Analysis of Residential Mobile Phone Customers

verfasst von: Univ.-Prof. Dr. Torsten J. Gerpott, Dipl. Kff. Sabrina Berg

Erschienen in: Business & Information Systems Engineering | Ausgabe 5/2011

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Abstract

This article develops 11 hypotheses on impacts of six customer characteristics on an individual’s willingness to use mobile location based services (LBS). Hypotheses are tested in a sample of 217 mobile communications customers in Germany who participated in a standardized online-survey. PLS analysis suggests that reported frequency of “on the move” information needs, perceived assessment of LBS in a customer’s social environment and extent of past use of other mobile data services have statistically as well as practically significant effects on adoption intentions for pull LBS. Data privacy risks and cost/bill size concerns are only weakly or not related to such intentions.
Vorheriger Artikel Empirical Evaluation of Fair Use Flat Rate Strategies for Mobile Internet
Nächster Artikel Cross-Sector Competition in Telecommunications

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Fußnoten
1
To avoid misunderstandings it should be noted, that our empirical analysis and the work of Gerpott (2010) are based on the same survey. However, the two analyses use barely overlapping respondent subsets of the total sample. Furthermore, the articles differ with regard to their focal constructs, measurement models and strategies of statistical analysis (Sect. 3.2).
 
2
Structure weights of a PLS model congruent with the one visualized in Fig.  1 except for a reverse direction of causality of data privacy risks on risks of excessive invoicing amounts, do not differ materially from the results shown in Fig.  1 .
 
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Metadaten
Titel
Determinants of the Willingness to Use Mobile Location-Based Services
An Empirical Analysis of Residential Mobile Phone Customers
verfasst von
Univ.-Prof. Dr. Torsten J. Gerpott
Dipl. Kff. Sabrina Berg
Publikationsdatum
01.10.2011
Verlag
SP Gabler Verlag
Erschienen in
Business & Information Systems Engineering / Ausgabe 5/2011
Print ISSN: 2363-7005
Elektronische ISSN: 1867-0202
DOI
https://doi.org/10.1007/s12599-011-0176-2

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