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2014 | Buch

Foundation of Digital Enterprise Kapitel lesen Erstes Kapitel lesen

Managing Digital Enterprise

Ten Essential Topics

verfasst von: Jun Xu

Verlag: Atlantis Press

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:

• Foundation of Digital Enterprise

• Technology Foundation and Talent Management for Digital Enterprise

• Digital Enterprise Strategy Planning and Implementation

• B2C Digital Enterprise: E-tailing

• B2C Digital Enterprise: E-Services

• B2B Digital Enterprise and Supply Chain

• Digital Platforms

• Digital Marketing and Advertising

• Digital Payment Systems

• Mobile Enterprise

Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Foundation of Digital Enterprise
Abstract
This chapter introduces the digital world we live in, defines digital enterprise, discusses types of digital enterprise and elements of digital enterprise management, looks at some challenges and issues of digital enterprise, and spells out some emerging trends and future directions of digital enterprise.
Jun Xu
Chapter 2. Technology Foundation and Talent Management for Digital Enterprise
Abstract
This chapter reviews technology infrastructure for digital enterprise, enterprise systems supporting digital enterprise, and measures and tools for addressing security and privacy issues associated with digital enterprise, then discusses emerging technologies of Big Data and Data Analytics, Cloud Computing, and The Internet of Things, and concludes with talent management for digital enterprise.
Jun Xu
Chapter 3. Digital Enterprise Strategy Planning and Implementation
Abstract
This chapter discusses digital transformation, looks at digital enterprise strategy framework, reviews some success factors of digital enterprise, and introduces a model of sustainable digital business.
Jun Xu
Chapter 4. B2C Digital Enterprise: E-Tailing
Abstract
This chapter provides an overview of e-tailing, discusses issues of e-tailing, reviews success factors of e-tailing, and presents some emerging trends and future directions of e-tailing.
Jun Xu
Chapter 5. E-Services
Abstract
This chapter provides an overview of e-services, then discusses e-learning, e-government, digital publishing and e-health respectively, and concludes with 3D-design and 3D-printing.
Jun Xu
Chapter 6. B2B Digital Enterprise and Supply Chain
Abstract
This chapter explains B2B digital enterprise, discusses supply chains and B2B digital enterprise for supply chains, reviews issues and success factors of managing digital supply chains, and presents some emerging trends and future directions of digital supply chains.
Jun Xu
Chapter 7. Digital Platforms
Abstract
This chapter introduces the definition and different types of digital platforms, reviews social media platforms, and discusses some issues and success factors of digital platforms.
Jun Xu
Chapter 8. Digital Marketing and Advertising
Abstract
This chapter highlights the importance of understanding digital customers, looks at digital advertising methods, presents measures for evaluating effectiveness of digital advertising, and discusses some issues and success factors of digital marketing and advertising.
Jun Xu
Chapter 9. Digital Payment Systems
Abstract
This chapter presents an overview of payment systems, discusses B2C and B2B digital payment systems, addresses mobile payment systems, highlights success factors and challenges/issues of digital payment systems, and suggests some emerging trends and future directions of digital payment systems.
Jun Xu
Chapter 10. Mobile Enterprise
Abstract
This chapter introduces the mobile era, explains the concept of digital enterprise and its major applications, discusses key mobile technologies, examines some key issues and success factors of mobile enterprise, and points out some emerging trends and future directions of mobile enterprise.
Jun Xu
Metadaten
Titel
Managing Digital Enterprise
verfasst von
Jun Xu
Copyright-Jahr
2014
Electronic ISBN
978-94-6239-094-2
Print ISBN
978-94-6239-093-5
DOI
https://doi.org/10.2991/978-94-6239-094-2

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