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Erschienen in:
The Social Media Management Chain, How Social Media Influences Traditional Media Kapitel lesen Erstes Kapitel lesen

2013 | OriginalPaper | Buchkapitel

Managing New(s) Conversations: The Role of Social Media in News Provision and Participation

verfasst von : François Nel, Oscar Westlund

Erschienen in: Handbook of Social Media Management

Verlag: Springer Berlin Heidelberg

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Abstract

Predictions of the imminent death of once-powerful printed newspapers have grown louder in many developed countries, where structural changes fuelled by shifting consumer demand and the rapid growth of networked digital technologies have battered the sector. Nonetheless, most publishers are still in operation, albeit with shrinking readerships and advertising revenues. In response, many have launched news websites and applications for mobile devices and tablets with the aim to make their content and services accessible anytime, anyplace and through any device. The rise of Web 2.0 practices have further challenged publishers to engage with users in so-called participatory- and citizen journalism practices.
This chapter scrutinizes how the leading newspapers in each of the UK’s 66 cities have employed interactive technologies to include users online, on mobile and on tablets. The study draws on three longitudinal data sets to provide unique and empirically-based insights into how the social media practices of newspapers are paying off.

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Vorheriges Kapitel Social Networks as Marketing Tools for Media Companies
Nächstes Kapitel Social Media: Managerial and Economic Opportunities and Challenges
Fußnoten
1
The figures only include traffic from UK Internet users not visits from outside of the UK. The same is true for the US and Australian data.
 
2
Source for population estimates: Population Division of the Department of Economic and Social Affairs of the United Nations Secretariat, World Population Prospects: The 2010 Revision, http://​esa.​un.​org/​unpd/​wpp/​index.​htm, accessed 12/01/2012.
 
3
In the US there was 2.75 times the number of visits to social media sites than there was to news and media sites; in Australia, it was 2.5 times.
 
4
This Experian Hitwise category features all free e-mail services, including those that provide web-based accounts and mail forwarding services. It excludes email sent from and opened on proprietary servers.
 
5
Here the term agent is used in the general sense of something or someone that produces an effect.
 
6
The Manchester Evening News’ app was launched in October 2009 (after the 2009 audit was completed), making it the first of all UK regional newspapers to do so. The London Evening Standard followed in May 2010.
 
7
Geolocation social networks draw on user-submitted location data or geo-location techniques to connect and coordinate users with local people or events that match their interests. On web-based social network services geolocation can be IP-based or use hotspot trilateration (both C2C). For mobile social networks, texted location information (HCI) or mobile phone tracking (C2C) can enable location-based services to enrich social networking.
 
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Metadaten
Titel
Managing New(s) Conversations: The Role of Social Media in News Provision and Participation
verfasst von
François Nel
Oscar Westlund
Copyright-Jahr
2013
Verlag
Springer Berlin Heidelberg
Buch
Handbook of Social Media Management

Print ISBN: 978-3-642-28896-8

Electronic ISBN: 978-3-642-28897-5

Copyright-Jahr: 2013

DOI
https://doi.org/10.1007/978-3-642-28897-5_11