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Erschienen in:
An Introduction to Consumer Metamorphosis in the Digital Age Kapitel lesen Erstes Kapitel lesen

2016 | OriginalPaper | Buchkapitel

8. Marketing for New Tourism Perceived by East Asian E-Consumers

verfasst von : Erkan Sezgin, Semra Gunay Aktaş

Erschienen in: e-Consumers in the Era of New Tourism

Verlag: Springer Singapore

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Abstract

Rapid growth in the info-communication technologies for the last two decades has modified and sometimes reorganised the disciplines, and marketing is not the exception. Either new software such as applications or hardware like smartphones enabling new tourists for more information search has helped or forced professionals develop new marketing tools. This study focuses how East Asian tourists perceive new tourism marketing in specific to mobile applications, gamification, semiology and e-loyalty. Mean results of five East Asian tourist nations revealed that they are friendly to new applications and new marketing.

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Vorheriges Kapitel MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park
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Metadaten
Titel
Marketing for New Tourism Perceived by East Asian E-Consumers
verfasst von
Erkan Sezgin
Semra Gunay Aktaş
Copyright-Jahr
2016
Verlag
Springer Singapore
Buch
e-Consumers in the Era of New Tourism

Print ISBN: 978-981-10-0085-0

Electronic ISBN: 978-981-10-0087-4

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-981-10-0087-4_8

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