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2015 | OriginalPaper | Buchkapitel

2. Proximity’s Impact on Minor League Baseball Attendance

verfasst von : Thomas A. Rhoads

Erschienen in: The Call Up to the Majors

Verlag: Springer New York

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Abstract

With a focus on minor league attendance, proximity becomes an important factor impacting the business of minor league baseball. There is an optimal distance away from other baseball stadiums that can lead to maximum stadium revenues for a minor league baseball team. Here I examine the effect of proximity on average attendance at minor league baseball games with the understanding that greater average attendance is likely to be strongly correlated with a larger revenue stream. At the minor league level, greater attendance is preferred because of the very limited revenue stream from broadcasting these games on television, radio, and the Internet.

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Fußnoten
1
See either of Andrew Zimbalist’s books on the business of baseball to get a good sense of how antitrust exemption for Major League Baseball came about and what it means for the professional baseball industry in America. Two of his books are Baseball and Billions: A probing look inside the big business of our national pastime (1992) and May the Best Team Win: Baseball Economics and Public Policy (2003).
 
2
The Atlantic League is considering expanding from 8 to 12 teams within the next few years, according to their website, http://​atlanticleague.​com/​about.​html. Accessed on August 11, 2014.
 
3
 
4
O’Connor wrote these things in an open letter to Dr. Mark Emmert, president of the National Collegiate Athletic Association, in June 2014. Emmert had recently testified in an antitrust lawsuit against the NCAA that “U.S. minor league sports aren’t very successful either for fan support or for the fan experience.” O’Connor’s comments were meant to counter Emmert’s contention that it would be a mistake to turn college sports into something similar to minor league sports.
 
5
Nearly half (12 out of 29) of the Major League Baseball teams based in the US held the top spot in prime time television ratings in the summer of 2014. http://​www.​forbes.​com/​sites/​maurybrown /​2014/​08/​05/​mlb-telecasts-on-regional-sports-networks-dominate-prime-time-television/​ Accessed on August 11, 2014.
 
6
“For D.C. Baseball Team, Deluge of Phillies Fans Is National Disgrace” by Brad Reagan, The Wall Street Journal, A1, May 2, 2012.
 
7
If we do not assume greater distance from a Major League team to either a Double A or Triple A team, we can still reject the null hypothesis that the mean distance to the closest Major League Baseball team is the same for Double A , Triple A, and independent league baseball teams. We must use the more generous 10 % significance level and a two-tail test, however.
 
8
Analyzing how Major League rehab assignments are made—to what level and for how long—seems like an area of research that is ready to examine using proximity-based analysis.
 
Literatur
Zurück zum Zitat Anthony, T., Kahn, T., Madison, B., Paul, R. J., & Weinbach, A. (2014). Similarities in fan preferences for minor-league baseball across the American Southeast. Journal of Economics and Finance, 38(1), 150–163.CrossRef Anthony, T., Kahn, T., Madison, B., Paul, R. J., & Weinbach, A. (2014). Similarities in fan preferences for minor-league baseball across the American Southeast. Journal of Economics and Finance, 38(1), 150–163.CrossRef
Zurück zum Zitat Feinstein, J. (2014). Where nobody knows your name: life in the minor league of baseball. New York: Doubleday. Feinstein, J. (2014). Where nobody knows your name: life in the minor league of baseball. New York: Doubleday.
Zurück zum Zitat Gitter, S. R., & Rhoads, T. A. (2010). Determinants of minor league baseball attendance. Journal of Sports Economics, 11(6), 614–628.CrossRef Gitter, S. R., & Rhoads, T. A. (2010). Determinants of minor league baseball attendance. Journal of Sports Economics, 11(6), 614–628.CrossRef
Zurück zum Zitat Gitter, S. R., & Rhoads, T. A. (2011). Top prospects and minor league baseball attendance. Journal of Sports Economics, 12(3), 341–351.CrossRef Gitter, S. R., & Rhoads, T. A. (2011). Top prospects and minor league baseball attendance. Journal of Sports Economics, 12(3), 341–351.CrossRef
Zurück zum Zitat Gitter, S. R., & Rhoads, T. A. (2014). Stadium construction and minor league baseball attendance. Contemporary Economic Policy, 32(1), 144–154.CrossRef Gitter, S. R., & Rhoads, T. A. (2014). Stadium construction and minor league baseball attendance. Contemporary Economic Policy, 32(1), 144–154.CrossRef
Zurück zum Zitat Solomon, A. (2012). Making it in the minors: A team owner’s lessons in the business of baseball. Jefferson, NC: McFarland & Company, Inc. Solomon, A. (2012). Making it in the minors: A team owner’s lessons in the business of baseball. Jefferson, NC: McFarland & Company, Inc.
Zurück zum Zitat Winfree, J. A., & Fort, R. (2008). Fan substitution and the 2004-05 NHL lockout. Journal of Sports Economics, 9(4), 425–434.CrossRef Winfree, J. A., & Fort, R. (2008). Fan substitution and the 2004-05 NHL lockout. Journal of Sports Economics, 9(4), 425–434.CrossRef
Zurück zum Zitat Winfree, J. A., McCluskey, J. J., Mittelhammer, R. C., & Fort, R. (2004). Location and attendance in major league baseball. Applied Economics, 36(19), 2117–2124.CrossRef Winfree, J. A., McCluskey, J. J., Mittelhammer, R. C., & Fort, R. (2004). Location and attendance in major league baseball. Applied Economics, 36(19), 2117–2124.CrossRef
Zurück zum Zitat Zimbalist, A. (2003). May the best team win: Baseball economics and public policy. Washington, DC: Brookings Institution Press. Zimbalist, A. (2003). May the best team win: Baseball economics and public policy. Washington, DC: Brookings Institution Press.
Metadaten
Titel
Proximity’s Impact on Minor League Baseball Attendance
verfasst von
Thomas A. Rhoads
Copyright-Jahr
2015
Verlag
Springer New York
DOI
https://doi.org/10.1007/978-1-4614-8924-5_2

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