Research and Analysis of Business Operation Mode Innovation

With the development of science and technology and affected by the epidemic, online shopping has gradually become popular. Therefore, Taobao and Amazon, two online shopping platforms with a great reputation in North America and China, were selected to compare their business models. In this paper, the paper methods used are comparative methods and second data. What will be involved in the full text is the analysis of the entire e-commerce industry, comparing the similarities and differences between Taobao and Amazon in their respective business models. Based on Taobao and Amazon’s respective business models, this paper aims to explore the two companies’ problems in their business models and provide some feasible solutions to these problems. The highlight of this article lies in the analysis and prediction of Taobao and Amazon’s corporate culture and some data to help the development of online shopping platforms. It is concluded that a few scholars have researched innovation and corporate culture, so they have more innovations in business models, so Taobao and Amazon can develop better.