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2015 | OriginalPaper | Buchkapitel

7. Social Commerce: Foundations, Social Marketing, and Advertising

verfasst von : Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Erschienen in: Electronic Commerce

Verlag: Springer International Publishing

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Abstract

Sony, the giant consumer electronics producer, has been struggling during the last few years.

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Vorheriges Kapitel Mobile Commerce and Ubiquitous Computing

Nächstes Kapitel Social Enterprise and Other Social Commerce Topics

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Business model

The method of doing business that meets the customer’s needs, and by which a company generates revenue and creates value.

Communal (collaborative) shopping

A method of shopping where shoppers enlist friends and other people they trust to advise them on what products to shop for.

Customer relationship management (CRM)

A customer service approach that focuses on building long-term and sustainable customer relationships that adds value for both the customers and the merchants.

Enterprise 2.0

“The use of social software platforms within companies, or between companies and their partners or customers.” McAfee (2009)

Geosocial networking

Social networking with location awareness capabilities. This enables social networks to connect users with local businesses, people, or events.

Social business

“A business that embraces networks of people to create business value” (IBM 2011a).

Social commerce (SC)

E-commerce transactions delivered via social media.

Social customers

Customers who usually are members in social networks, do social shopping, and understand their shopper’s rights and how to use them to their advantage.

Social customer relationship management (SCRM, CRM 2.0)

The delivery of CRM by using social media tools and platforms.

Social marketplace

A marketplace that uses social media tools and platforms and acts as an online intermediary between buyers and sellers.

Social media marketing (SMM)

The application of marketing communication and other marketing tools using social media.

Social shopping (sales 2.0)

Online shopping with social media tools and platforms. It is about sharing shopping experiences with friends. Social shopping is the combination of social media and e-commerce.

Viral blogging

Viral marketing done by bloggers.

Viral marketing

Word-of-mouth (WOM) method by which people tell others (frequently their friends) about a product they like (or dislike).

Viral video

Any video that is forwarded from a person to others, sometimes with a recommendation to watch it.

Virtual economy

An emerging economy existing in several virtual worlds, where people exchange virtual goods frequently related to an Internet game or to a virtual business.

Virtual goods

Computer images of real or imaginary goods.

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Titel: Social Commerce: Foundations, Social Marketing, and Advertising
verfasst von: Efraim Turban
David King
Jae Kyu Lee
Ting-Peng Liang
Deborrah C. Turban
Verlag: Springer International Publishing
Buch: Electronic Commerce
Print ISBN: 978-3-319-10090-6

Electronic ISBN: 978-3-319-10091-3

Copyright-Jahr: 2015
DOI: https://doi.org/10.1007/978-3-319-10091-3_7

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