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Management International Review
Erschienen in: Management International Review 6/2009

01.12.2009 | Research Article

Strategic Corporate Social Responsibility and Value Creation

A Study of Multinational Enterprises in Mexico

verfasst von: Prof. Bryan W. Husted, Prof. David B. Allen

Erschienen in: Management International Review | Ausgabe 6/2009

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Abstract

  • This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE).
  • Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation.
  • The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation.
Vorheriger Artikel Brand Positioning and Anti-counterfeiting Effectiveness
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1
One of the anonymous reviewers pointed out that the wording of this item is somewhat ambiguous. The item may only test the extent to which the firm’s mission includes the solution of social problems. In future research, we would recommend asking how social objectives coincide or fit with the firm’s business mission.
 
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Metadaten
Titel
Strategic Corporate Social Responsibility and Value Creation
A Study of Multinational Enterprises in Mexico
verfasst von
Prof. Bryan W. Husted
Prof. David B. Allen
Publikationsdatum
01.12.2009
Verlag
SP Gabler Verlag
Erschienen in
Management International Review / Ausgabe 6/2009
Print ISSN: 0938-8249
Elektronische ISSN: 1861-8901
DOI
https://doi.org/10.1007/s11575-009-0016-5

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